The Define Story
"Capture your imagination and let your
true identity beautifully blossom."
There was once a girl who loved to dress up.
She enjoyed holding her grandma’s handbags,
adorning herself with her mother’s jewels and
wearing her own creations.
Then after years of trying to conform, she gave up.
She realised that some people were just not meant to fit in.
They were born to stand out.
Whether it be the rippling sea of teals, blushing bronzes and
plush plums, it all hangs effortlessly. The demure damask,
the grace of our lace, and the chic chenille are naturally
ageless. Its originality, combined with softness and
femininity, promises to be flattering to the wearer.
We have pristine pieces arriving every season to suit every occasion and time of the year, revitalising your wardrobe with instant glamour. Our limited collections and one-off pieces ensure you shall glow with a laid-back, comfortable elegance like you were always meant to.