The Define Story

"Capture your imagination and let your
true identity beautifully blossom."

There was once a girl who loved to dress up.
She enjoyed holding her grandma’s handbags,
adorning herself with her mother’s jewels and
wearing her own creations.

                    A little girl born with glitter in her veins. 
She was mesmerised by anything that sparkled.
A little girl, who no matter how hard she tried,
never felt like she fitted in. 

Then after years of trying to conform, she gave up.

She realised that some people were just not meant to fit in.

They were born to stand out.

Those drawn to DEFINE are looking for something bespoke,
something classically timeless. A statement piece.
Be inspired by the most interesting yet graceful pieces,
individually hand-picked. With a keen eye for detail and
love of textures, mixed together with a wonderfully
sophisticated colour palette, our personal collection is
tailored to your needs. 


Whether it be the rippling sea of teals, blushing bronzes and

plush plums, it all hangs effortlessly. The demure damask,

the grace of our lace, and the chic chenille are naturally

ageless. Its originality, combined with softness and

femininity, promises to be flattering to the wearer. 

We have pristine pieces arriving every season to suit every occasion and time of the year, revitalising your wardrobe with instant glamour. Our limited collections and one-off pieces ensure you shall glow with a laid-back, comfortable elegance like you were always meant to.

Impeccable taste is evident in the enchanting couture-inspired designs, filling you with a radiance of elegance and charm.

Enter a world where a breath of fresh air

awaits you...

Define Clothing Leicester

156 East Park Road





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